About Us

Our Story

Dick and Pam

R.J.’s Boat Lifts, Inc is owned and operated in Central Florida by Dick and Pam Cavender. The Cavenders believe in the importance of hard work, excellent service and quality products. With that philosophy in mind, they founded R.J.’s Boat Lifts, Inc.

Since 1985, R.J.s Boat Lifts has specialized in selling, installing and servicing boat and jet ski lifts. Almost forty years later, R.J.’s is a trusted name among customers across central Florida and companies like Universal, Legoland and Carney Island Park.

What We Do

Our team specializes in selling and installing ShoreStation free-standing lifts and boathouse strap and cradle kits. R.J.’s sells and installs dock mounted and floating jet ski lifts and floating docks. Our team also services, maintains and re-cables boat lifts and offers yearly maintenance options. 

A certified ShoreStation dealer for nearly forty years, R.J.’s sells and installs free-standing ShoreStation boat lifts and products. Some of our ShoreStation products include PowerScreens, canopies and dock mount PWC lifts. We have been named one of their Platinum Dealers since 2019 and are listed as a Preferred Dealer with Certified Service.

R.J.’s also carries EZ Dock floating lift and dock systems. EZ Dock floating lifts are ideal for changing water levels and include drive-on PWC lifts, floating docks and kayak ports. R.J.s has worked with EZ Dock since 1999.

Boat Hoist USA is based out of Texas and is our main hoist, motor and parts supplier. We have worked with them for over fifteen years. 

Our Team

R.J.'s Boat Lifts team


Dick and Pam founded the company in 1985 and continue to work closely in its operations. Dick works alongside the team offering training and doing estimates. Pam is R.J.s office manager and works alongside Amy.

Sam C., Jared, Matt and Sam R. work in the field doing installs and services. Sam C. is Dick’s grandson and is being mentored to take over the company.